AI Insights · Timothy · October 2025
Top 5 Beauty Retail Apps on iOS in Australia Q3 2025
Explore the performance of the top beauty retail apps in Australia for Q3 2025, highlighting trends in downloads and active users.
In the third quarter of 2025, the top beauty retail applications on iOS in Australia showed varied performance trends. The data, sourced from Sensor Tower, reveals insights into the downloads and active user metrics for these popular apps.
MECCA - Beauty Shopping had a notable fluctuation in weekly downloads, peaking at approximately 8.5K in late July. Active users saw a slight increase early in the quarter, reaching 73.8K by early August, before a gradual decline to around 67.2K by the end of September.
Sephora - Beauty Shopping experienced a peak in downloads of about 8.8K in mid-August, with active users peaking at 69.6K in early September. The app maintained a relatively stable user base throughout the quarter.
Adore Beauty | Shop Beauty Now showed a significant spike in downloads, reaching 8.3K in mid-July. However, active users decreased from 21.7K in early August to 10.9K by the end of the quarter.
Lush Fresh Handmade Cosmetics had an unusual surge in downloads at the end of July with 3K, coinciding with a rise in active users to 2.5K. Despite this, both metrics saw a decline towards the end of the quarter.
OLIVEYOUNG GLOBAL maintained steady downloads throughout the quarter, with a slight increase in active users peaking at 3.6K in late August.
For more detailed insights into these trends, Sensor Tower offers comprehensive data analysis, providing a deeper understanding of the beauty retail app landscape in Australia.